Online Marketing plays a critical role in overall marketing mix of an organization, as the percentage of internet consumer spending grows, more and more businesses are allocating portions of their budgets to online advertising.
Being seen by your audience is only half the battle won. To drive return on investment or return on advertising spend, a thorough and diversified online advertising strategy must be in place, one that combines PPC, PPA, PPI and social media marketing tactics for optimal performance of the campaign.
Nine Digital provides an integrated online advertising campaigns that exposes to prospective buyers. Once a campaign begins, we track pertinent information such as traffic, conversions and user behavior. Our approach to online advertising combines creative messaging with required back-end analysis, to see what's working and what could work better.
Before spending time, we determine which PPC engines (Yahoo, Google, MSN, Ask etc.) and banner ad networks (DART, 24/7, Blogosphere, etc.) are most suitable. Target budgets for PPC and PPI campaigns are set, while ideas for creative and promotional campaigns are conceived and organized.
Occurring simultaneously with ad strategy, online media planning and placement is employed in an ongoing effort. It ties in closely with analytics to determine which networks, creative ads and keywords are yielding the best conversion rates.
Facilitates bidding and controls budgets on thousands of keyword phrases for all of search engines.
It's a scientific fact the wording of titles and descriptions impacts click-through rates, especially for paid searches. For example, using the same titles and descriptions for "cars" and "used cars" is a classic mistake and lost targeting opportunity. Time-consuming as it is, Nine Digital experiments with variations and writes targeted copy for each keyword phrase to ensure optimal client benefit.
Movement and interaction within banner ads attracts higher click-through rates. The goal is to design a series of interactive banner ads relative to different types of products. This gets the client into consumer psychology and behavioral targeting.
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